Video content is the single most popular category, making up 25.88% of all Patreon profiles (54,582 creators). Patreon is a membership platform that connects content creators with fans and supporters. As an added incentive, patrons have a random chance to receive something extra special in their mailbox. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. Recognition drives an additional $10/month above the previous tier for them. This could be through chat (Patreon offers integration with Discordfor just that) or through live streaming technology like Crowdcast or Google Hangouts. Tiers are both flexible and optional. The number of tiers and the subscription rate at each level is left up to the creator. The $2/month increase over their base $1 tier is entirely driven by an access/insight benefit type. Opt out anytime. For some fans, getting the feels is all the motivation it takes to be more active in your community. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. Necessary cookies are absolutely essential for the website to function properly. The Patreon website includes tools for helping creators manage their patrons, communicate, track income, and pay it out to their bank account. Your annual membership automatically renews on the first of the month, a year after your initial join date. An increase of 66.66% over the previous year. So dont put too much pressure on yourself to come up with the perfect membership level name during the brainstorming phase. Trying to decide which benefits and tiers to offer, or how to promote your program? Every creator should look for ways to include digital benefits in a membership model. - 4K quality animations without watermark. Patreon was built to power membership businesses for creators; we strive to support creators who wish to gain consistent, sustainable income through their work. Some creators simply price their membership tiers high enough so that a one-month member is still profitable. Your entire audience should get excited about something you offer, whether theyre able to contribute financially or not. On this page, youll find the latest statistics on Patreons growth to date. The best way to come up with a creative naming structure for your membership levels is to tie it into the topic of your membership site. Tier 2 everything in tier 1 plus new features. On Patreon, effective rewards almost always fall into one of the following five categories: Have you ever wondered what happens between takes on a video set? Some examples to get your wheels turning include: If your brand is focused on hard-hitting independent journalism, or keeping the press free from bias, you might take a look at this structure: Your membership level naming strategy should match the value you bring, and what people can expect from supporting your work. Patreon is relatively transparent with their data. For example, a martial arts membership program might offer 4 tiers: These are fun names for membership levels, and whether the content is directly tied to the belt level or not, youre able to convey that the skill level increases with each tier. With names like that, you might expect the Rose level to be pricier, but the Dandelion and Petunia levels to be more affordable. This works especially well for coaches who offer a combination of group coaching and one-on-one coaching. And its definitely frustrating at times. Make sure what you offer is something most of them would enjoy. Check out our latest Creator Toolkit for more ideas and insights. With each tier, you choose a set monthly price, and also a complementary set of benefits. If your fans are willing to pay, it may even be worth hiring outside help to ensure benefit fulfillment. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Fulfillment is time consuming. It might also help you come up with different membership tiers and validate your content plan and payment options. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. Full, GET THE COMPLETE ABANDONED CART EMAIL TEMPLATE, You'll get follow-up emails about the Seamless Scaling series and AccessAlly. The rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. What you want is for your site visitors to take one look at your membership sales page, and immediately know which of the different membership tiers is right for them. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. You'll get follow-up emails about the book and weekly AccessAlly emails. Sometimes a quick post or contest to get potential members involved in your business can make people feel like they are a part of something bigger. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. Your My Level Name membership is Podcasts generate the most money relative to their share of total creators. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Real-life examples of creators using each one. 14. 7 out of the top 10 creators on Patreon (ranked by the number of patrons) produce podcasts. Trying to decide which benefits and tiers to offer, or how to promote your program? We only receive a small percentage once you start earning on Patreon, plus an industry-standard rate for processing payments from your patrons. Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. Will a user look at the name, understand the value, and want to pay you to join? For example, you wouldnt want to name your membership levels Rose at $50/month, Petunia at $100/month, and Dandelion at $300/month. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. Enjoy whatever bonus trash we dump here. Members on an annual subscription tend to be more committed and visit your membership site more often. WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. Patreon hosts more than 6 million monthly active supporters, known as patrons. There are three types of benefits that perform best.Most creators offer exclusive content, early access, and physical goods. 2. Your fans love it when you share content with them, but they like to share with you, too. Tier 2 Bronze. Or maybe you think Ive missed something out. Tier 2 Bronze. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. 5% + $0.10 for donations of $3 or less. 1. Its great to think of time-sensitive benefits, especially when you want to drive up the number of patrons you have. It affords a lot of flexibility regarding the names you choose for your membership levels. 10. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) Fans who care more about your work as time goes on. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. Hi Daniel, Ill have to look into that. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. The tier price ($50/month) is high enough to support the extra labor it takes to write letters and postcards. YouTube, How We Support You Together, those two tiers drive over $12k in monthly recurring revenue for the business. Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. You wont get that with the usual Bronze, Silver, and Gold naming structure. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. This can also be quite beneficial for you as a creator, too. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? YOU MIGHT LIKE Neck Beard $25 / month Should get some Out of Regz for that neckbeard Total Degenerate $50 / month You know what you are, and yes your parents are For the right price, you can even offer in-person meet-ups with fans. You also have the option to opt-out of these cookies. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. There are also payout fees to consider. Sometimes some of the best membership level names are pretty basic. 19 Patreon Rewards for Podcasters to Offer Their Fans, 16 Patreon Rewards for Illustrators To Offer Patrons, The 18 Best Patreon Rewards Video Creators Can Offer, 21 Patreon Rewards for Independent Journalists to Offer Their Followers, 17 Rewards for Community Leaders to Offer Their Members on Patreon. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. Instead of doing that (because you have art to make and fans that would miss you), we asked our Head of Creator Partnerships, Bremner Morris, to walk you through membership fundamentals. By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. Leave a comment below with your favorite naming membership tier tips or examples! Merchandise is a common route here, but its not the only one. - Early access to the new animations. And total monthly payments hit the $1 million landmark. Higher tiers grant funders access to premium and exclusive content not otherwise available for supporters at lower levels. The cookie is used to store the user consent for the cookies in the category "Other. Tutorials That works fine if you only have two options, but if you really want to encourage people to pick a certain tier then follow the advice below for your particular membership style. To use access/insight well, you have to get comfortable in the spotlight. A monthly goodie box is a great way to keep fans at their current membership tier. The company has 4 offices, 3 of which are in the US. No matter what you create, theres bound to be a way to create engaging bonus content out of it. 59.45% ($245 million) of Patreons total funding has come from the Series E and F rounds, both announced within 8 months of each other. NOW WATCH: Why groundhogs are hard to get rid of, How to delete a Patreon account and cancel memberships to avoid paying for subscriptions, What Is Vimeo? Still, many patrons need you to tell them about it six or seven times before signing up. Do you think Patreons business model is sustainable? Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor Partner. 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